Campaign details
Brand: L'Oréal ParisAgency: Mindshare China
Strategy
Objective
With face makeup accounting for 48% of all makeup sales, L'Oréal Paris needed to find a way to prove that its Infallible Cushion makeup powder could withstand any situation, setting it apart from competitors and driving sales.
Target Audience
This campaign was targeting at young consumers, who are hip and trendy makeup lovers, love hotpot and are active on social media.
Creative Strategy
While many think that the ultimate stress test would be a hot, humid summer's day in Asia, a yoga class, or even a marathon, they're...