Campaign details
Brand: L'OréalAgency: Tiktok Vietnam/ StarcomRegion: APAC
Strategy
Objective
L'Oréal Vietnam's revamped marketing strategy aims to address the evolving and complex skincare landscape, fostering trust and simplicity while leveraging the power of entertainment and impact. Recognizing the consumer's need for reliable information amidst "fake/complicated" news and skincare technology, L'Oréal challenged the notion that skincare is complicated, and the brand shifted from a traditional learning approach to an entertaining one leveraging livestream commerce.
Key elements of the strategy include:
- Partnering with trusted sources such as beauty gurus and dermatologists, employing a young and relatable language...