Campaign details
Brand: LinksysLead agency: POSSIBLERegion: NA
Objectives
The American household is more connected than ever. The days of a household just having a TV as their sole device is long behind us. Today, an average household has 10-12 devices that are often simultaneously streaming Netflix Original Series, connecting to World of War Craft, and casting a video chat with friends and family.
Fortunately, Linksys has been making brilliant Wi-Fi solutions almost as long as there's been the Internet. But legacy alone was not capturing the interest of customers. Even on Black Friday, sales were...