Campaign details
Brand: LifebuoyLead Agency: Mindshare IndonesiaRegion: Indonesia
Strategy
Objective
Lifebuoy has been protecting families around the globe for over 110 years. In keeping with this commitment to ensure the health and safety of consumers, the brand has consistently developed high quality and affordable products.
Yet, the brand found themselves facing a startling fact, young children across Indonesia were falling gravely ill due to infectious diseases such as pneumonia and diarrhoea. Lifebuoy knew that these diseases could be prevented by the adoption of a few simple hygiene practices.
As the first line of defence for...