Campaign details
Brand: La ComerAgency: WazeRegion: LATAM
Objectives
Grupo La Comer wanted to communicate it's rebranding to consumers in Mexico. The main challenges the brand was facing that it had just sold many locations to a competitor. So they faced the challenge of both re-branding their remaining stores and communicating to drivers where their locations were.
Target audience
Drivers in Mexico.
Creative strategy
La Comer pinned its three chains into Waze. Freska, City Market and La Comer. Based on the time of day and or week, they would rotate creatives to increase consumer interest. All...