Campaign details
Brand: Kia CarsLead agency: AnsibleRegion: North America
Objectives
Purchasing a car is the second largest investment decision you'll make in your life.
Consumers now spend months researching every minute detail of every car on their shortlist. But ultimately unless you can sit in it, and feel that physical connection, it's hard to decide which one to buy. Flat images in magazines and on websites just don't give you the perspective you need.
Which makes it a really big problem if the car you're launching isn't widely available on the showroom floor.
We had...