Campaign details
Brand: Kentucky Fried Chicken (Great Britain) Limited, German BranchAgency: BUTTER. GmbHRegion: EMEA
Strategy
Objective
April 2020: Germany is in quarantine, everyone is bored and no one knows what to do with their time at home. With our #DoTheColonel TikTok challenge, we brought fun and movement back into the living rooms of Germans. Its objective was to raise brand awareness among millions of new Gen Z and millennial digital natives, as well as increase the popularity of KFC's founder, Colonel Sanders, in Germany, it knew how and where to engage with their creativity –...