Campaign details
Brand: KFCAgency: Mindshare ChinaEntrant Region: APAC
Strategy
Objective
Back in 2018, KFC created Colonel KI (KFC-AI) – KFC's AI persona in-game for predicting League of Legend (LoL) winners. The algorithm in the form of Colonel KI was capable of giving out real-time predictions on who would win a match based on game stats. The AI predictor proved to be so highly accurate that fans went crazy for it, and it became League of Legends' "Paul the Octopus" IP owned by KFC. Each year, gamers had come to expect more from the pioneer Colonel....