Campaign details
Brand: KérastaseAgency: Wavemaker IndiaRegion: APAC
Strategy
Objective
The Chroma Absolu range is a new launch focused on hair care for people who have coloured their hair. Kérastase caters to a premium and affluent customer base who expect skilled and luxury treatments in salons. Hairdressers are first touchpoint for customers to experience the Chroma Absolu products. Hence, educating the community and encouraging in-salon color care is vital for the brand.
The New Chroma Absolut is an innovative range that uses breakthrough acid technology to nourish & strengthen colored hair. This advanced hair care solution...