Campaign details
Brand: IndioLead Agency: Starcom/ PublicisRegion: LATAM
Strategy
Objective
Indio has been building a connection with the Vive Latino music festival for the past eight years. This year, the brand wanted to expand this partnership by doing creative activations that could enhance the experience of their audience before and after the festival.
Target Audience
18 – 45, Mexico, interested in Latin and English Rock.
Creative Strategy
Raise awareness of Indio by sponsoring Vive Latino and creating special integrations using a custom Spotify API. The API allowed the user to connect their Spotify account to...