Campaign details
Brand: Home Credit IndonesiaLead Agency: TelkomselRegion: Indonesia
Strategy
Objective
Telkomsel, the largest telco company in Indonesia with more than 190M subscriber and 95% coverage in Indonesia, continuously strive in improving processes through utilizing technology. Using strong telco capabilities, Telkomsel not only intend to catalyze internal processes, but also to enable other businesses to transform their processes.
Financial industry in Indonesia is one of matured industries with potential. According to (OJK), 37% of Indonesian population are still unbanked, indicating that the market is not yet saturated. Financial Institutions, however, face challenges in...