Hershey's: HERSHE'23 Women's Day campaign

Hershey's, a chocolate brand, launched its third edition of the #HerShe campaign in collaboration with eight female heroes (Sheroes) whose accomplishments have been custom illustrated on Hershey's bar packs to build brand awareness and drive positive brand equity.

Campaign details

Brand: Hershey's IndiaAgency: White Rivers MediaRegion: APAC

Strategy

Objective

Hershey's launched the third edition of the #HerShe campaign in India, identifying the pronouns 'Her' and She'. Given the success of the Sheroes 2022 campaign, where women uplifted and appreciated other women.

This being the third edition of the #HERSHE campaign in India, the brand decided to take it a notch higher and collaborate with 8 Sheroes, including Kareena Kapoor Khan - Renowned Bollywood actress Prachi Desai - Renowned Bollywood actress and Sania Mirza - Renowned Indian Tennis Player, whose accomplishments have been custom...

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