Campaign details
Brand: HDFC LifeLead Agency: JioSaavnRegion: APAC
Strategy
Objective
HDFC Life wanted to promote their Term Life Insurance Plan through the power of storytelling using digital audio. Marketing financial products (viz. insurance) comes with key challenges like:
- Lack of customer education and understanding
- Lack of resonance; especially amongst younger audiences
- Uncertainty about financial products
HDFC Life partnered with JioSaavn to devise a strategy that made Life Insurance relatable amongst the brand's target audience. The primary success metrics included deriving maximum reach, keeping in mind the target audience, as well as the uplift in brand...