Campaign details
Brand: Grupo QAgency: Publicidad Comercial MullenLoweRegion: LATAM
Objectives
Grupo Q is the largest automotive retail and auto service company in the region of Central America, El Salvador, Honduras, Nicaragua, Guatemala and Costa Rica. They distribute 11 of the most important car brands in the world. Grupo Q has an APP called MiGrupoQ APP.
Our strategic objective is to increase the APP penetration in our target from 18% to 35%.
Problem
We look forward on the innovation of our service platforms that our customers can use, for example, they should be able to schedule...