Campaign details
Brand: GrabAgency: M&C Saatchi PerformanceRegion: APAC
Strategy
Background
Covid-19 truly challenged the Indonesian economy.
Since its spread, social restrictions imposed by the government have prevented the country from operating at its full capacity and a growing number of households haven't been able to fulfil their daily needs.
Small-sized businesses, with lower financial stability, were undoubtedly the most affected. The impact was massive if you consider that more than 95% of all businesses in Indonesia are classified as family businesses, from small to medium enterprises.
It is estimated that Covid-19 cost 60 million Indonesians...