Campaign details
Brand: Google APACAgency: Toaster
Strategy
Objective
Due to the intense e-commerce competition, online consumers have often expressed how overwhelmed they feel with the many number of places they can find deals. Agency research showed that they feel frustrated and sometimes even depressed when they realize that there was a better deal on a product they had already purchased.
As a brand, Google's objective is to organize the world's information in an easy and accessible manner. This includes information about shopping online. With thousands of deals in one place, Google wanted to drive up daily usage...