Campaign details
Brand: GoogleLead Agency: RSVP JSC.Region: APAC
Strategy
Objective
Accelerate Vietnam Digital 4.0 (AVD 4.0) is a free upskilling initiative by Google, created in response to the Vietnamese government's mission of "creating opportunities for every Vietnamese to learn and to succeed."
The program primarily focuses on SMEs, which make up 98% of all businesses in Vietnam, and secondarily, on graduates who were seeking employment, as the concept of employment and employable skills were changing.
Launched in 2018, AVD 4.0 was entering 2020 confident in its material, and the program's process.
But life happens.
When...