Campaign details
Brand: GoogleLead Agency: Toaster Limited Singapore BranchRegion: APAC
Objective
Google's objective is to organise the world's information in an easy and accessible manner. This includes information about businesses and services in every neighbourhood. From restaurants to pharmacies, from ATMs to Gas stations, people can find all the information they need through Google (contact numbers, addresses, reviews, timings, etc).
But in Vietnam, people tended to only go to Google for difficult questions (who is the president of Guatemala or how far is the moon) and they perceive the brand as a professor, and not...