Campaign Details
Brand: Godrej HITLead Agency: Interaction OneRegion: APAC
Strategy
Objective
Dengue is becoming an increasingly deadly disease in our country. In the last few years, the number of dengue cases have gone up strikingly. 2016 saw the highest number of reported cases in 5 years at 1,29,166. A rise of 218% since 2014. But the most alarming stat is that for every reported case, 282 cases go unreported.
The biggest risk for a patient is that dengue has no cure. The platelet count goes down and can even cause internal haemorrhage. And in extreme...