Campaign details
Brand: Fundación TelefónicaAgency: AccentureRegion: EMEA
Strategy
Objective
The strategy was to redefine the traditional way of designing an art exhibition with the idea of connecting with the audience – in this case, the visitors – in a more meaningful way. Having the brief of exhibiting some masterpieces – such as Picasso, Magritte and Chillida – from the Fundación Telefonica Collection, the client wanted to question the process of curating an event like this. We used a human-centered design approach, where the final exhibition took into consideration the needs of the visitors and experts...