Campaign details
Brand: Firehouse SubsLead Agency: The Richards GroupRegion: North America
Objective
The QSR market is exploding – there are many new competitors as well as established brands trying to maintain their brand and grow their customer base. Additionally, consumers are turning to off-premise dining more than ever. Firehouse Subs is currently delivering subs via 3rd party delivery services as this portion of its business continues to grow.
The flood of new competitors and the rise in off-premise dining present challenges that Firehouse Subs and its network of franchisees are proactively trying to solve. Given...