Campaign details
Brand: ITC / Fabelle ElementsLead Agency: Madison Communication Pvt. Ltd.Region: APAC
Strategy
Objective
For RakshaBandhan, ITC Fabelle introduced a line of chocolates called Elements, handcrafted pralines inspired by the mystical elements of nature. 6 types of chocolates as per 6 unique personalities. The Campaign Objective was to get Fabelle into the consideration set of brothers as a gift for their sisters. There are a plethora of gifting options in the market and chocolates being one of the most common. With the influx of online shopping, gifts are easily accessible. Also chocolates are mostly...