du: Closer to du

du, a telco brand, increased its recovery after COVID-19 restrictions in the UAE and encouraged people to visit its stores.

Campaign details

Brand: duLead Agency: Havas MediaRegion: EMEA

Strategy

Objective

To increase the pace of our recovery after the COVID-19 restrictions, which prevented people from visiting our stores, we realised we couldn't solely focus on our digital channels. Especially in the Abu Dhabi emirate, where research found that there are segments of the population who prefer physical in-store interactions and would rather change telco providers than transacting online.

With restrictions creating hesitation about moving around the city, we were experiencing a drop in store traffic after their reopening in 2020 and losing market share to...

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