Doritos: Livad

Doritos, a brand of flavoured tortilla chips, increased participation and gaming association scores by targeting Gen Z gaming audiences.

Campaign Details

Brand: DoritosAgency: OMD TURKEYRegion: EMEA

Campaign video

Strategy

Objective

We know that the Gen-Z audience consumes chips, especially while playing games and watching gaming videos. We started off with the fact that the number one chips choice of GenZ is Doritos and it is the beacon of bold self-expression. 90% of GenZ are gamers. We wanted to show our creatives according to their interests in the game without interrupting their experiences in the game and to increase the interaction with our brand by using LIVAD technology. While showing the selected sub-segments with relevant...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands