Campaign details
Brand: Daily ActionLead agency: Revolution MessagingRegion: North America
Objectives
In the wake of the 2016 election, millions of stunned Americans felt impotence and despair. One was Laura Moser, a thirty nine-year-old mom who decided to turn those feelings of frustration into Daily Action.
The idea is simple: every workday, subscribers to Daily Action receive a brief text message telling them about one quick action they can take to create positive change. They click the toll-free phone number in the text message, listen to a short message about the action they'll be taking, and...