Campaign details
Brand: Cornetto // UnileverAgency: Medina Turgul DDBRegion: EMEA
Strategy
Objective
Cornetto has launched an innovative new product every summer. "Unicornetto" was the latest product we were going to announce to the consumer for summer 2020. Our main goal was to ensure that consumers tasted this new product with a "unicorn" concept, arising from its name and colourful appearance, and to get people talking about Cornetto all summer. We had to make this ice cream product, which in earlier years had been loved by youngsters around the world, appeal to young people in Turkey....