Campaign details
Brand: ComfortLead Agency: MindshareRegion: Vietnam
Strategy
Objective
Comfort Luxury Nature Range was launched in 2016 with 2 variants Bella & Sophia. Inspired from rose being a popular trend in perfume world, Comfort Rose variant, which made from luxurious perfume from fine French rose, was launched in 2017.
As a new variant of a low involvement category, the objective for Comfort Rose launch was:
- Deliver an immersive experience to millennium women,
- Trigger women to express themselves & their creativity through fashion.
Target Audience
To achieve this objective, we carefully explore the insights of our...