Coca-Cola: Promo & Deezer Collab 2020

Coca-Cola, the soft drink brand, joined forces with Deezer to create a unique campaign in Turkey.

Campaign details

Brand: The Coca-Cola CompanyLead Agency: CaratRegion: EMEA

Strategy

Objective

As Coca-Cola, we were searching for an idea that brings an extraordinary experience with people who always love to discover new music. Our challenge was to strengthen music association and Coca-Cola within youngsters therefore, we need to cover new music experiences that emerge thanks to digitalization of music and current events. More importantly, we need to drive business and activate promo campaigns with music.

And at that point, we joined forces with Deezer and created a campaign that would be a first in the...

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