Campaign details
Brand: Clear MenLead Agency: MindshareRegion: Vietnam
Strategy
Objective
To most men, just any shampoo works fine. They don’t feel the compelling need to use a men shampoo. And, when consumers don’t care about product differentiation, the only way to connect with them is to stay top of mind in moments that matter to them.
Target Audience
To a football crazy country like Vietnam, one such potential opportunity is FIFA World Cup 2018.
However, a 90-minute game can invoke over 5400 seconds of emotions. And, a month-long World Cup means - countless moments of...