Campaign details
Brand: CLEAR IndonesiaAgency: Toaster
Strategy
Objective
The shampoo market is rampant with products that cater to specific hair types and conditions. CLEAR Shampoo on the other hand helps you maintain a clean and fresh set of hair across all weather conditions.
Our brief was to demonstrate how CLEAR Shampoo is the only shampoo one needs to maintain a clear set of hair across all times of day.
Hence, the key objectives for this digital campaign were centred around specific digital KPIs that included:
- Garnering 100 million impressions within a 2-month campaign period;
- Achieving a 85%...