Campaign details
Brand: CimoryLead Agency: TikTokRegion: APAC
Strategy
Objective
In July 2020, Cimory, an Indonesian dairy brand leading in yogurt products launched a new milk product line and wanted to build on their brand's category awareness.
They wanted to reach their audience with two goals in mind:
- To increase brand awareness on their newly launched variant milk products (these variety of flavors were not available with other dairy players) among a new audience and
- Drive higher digital engagement when offline activations weren't an option.
Target Audience
Cimory chose to target young adults as this audience...