Campaign details
Brand: ChipotleLead agency: VibesRegion: North America
Objectives
Chipotle wanted to increase subscriber growth, but also re-engage subscribers who had not interacted in a while. In 2016, 39% of subscribers did not participate in any of the three major programs Chipotle had, so how can Vibes help to re-engage that group? Have them text their friends, of course. By engaging with peers, Chipotle could hopefully address the lapsed population of their base and get them to visit stores again. We looked at other refer a friend programs Vibes had run in the past to...