Campaign details
Brand: General Motors Korea/ChevroletLead agency: Isobar Singapore, Carat Asia PacificRegion: APAC
Objectives
Ahead of the launch of the technologically superior Chevrolet Cruze, General Motors briefed its Agency to best showcase the tech features of the car in an innovative way.
Chevrolet has a long history of firsts in the automotive industry such as the first electrical starter and the first car radio. These technological advancements have been key to the brand evolution. While the technology in cars has evolved over the years, the car showroom experience in general has remained stuck in the...