Campaign details
Brand: CEAT TyresLead Agency: KinnectRegion: APAC
Strategy
Objective
Freedom from puncture repair: Launch of CEAT's Puncture Safe Tyres:
In India, punctures are one of the biggest hassles for bike riders. Punctures can happen anytime and anywhere and lay to rest the best made plans as bikes have no spare tyres. Apart from the lost time, is the pain of locating a mechanic and dealing with the repair. And punctures are inevitable and happen unannounced.
We sought to solve all that and launched a unique innovation - CEAT Puncture Safe tyres.
What it gives...