Campaign details
Brand: BrahmaLead agency: AdsmovilRegion: LATAM
Strategy
Objective
AB InBev, the multinational that distributes Brahma in Argentina, one of the beer brands that has been growing its market share for 10 years, wanted to place Rappi as sales channel of its product among users. To do so, the advertising solution 'Click2Rappi' offered to the brand achieving its objectives in a simple and agile way, letting users know they can purchase beer Brahma on Rappi and increasing sales.
Target Audience
The campaign was aimed at seniors in Buenos Aires, Cordoba, and La Plata who surrounding...