Boxer Superstores: Dreams Come True at Boxer with Sunlight

Boxer Superstores, a retailer in South Africa, increased sales of Sunlight, a household soap, by giving customers the chance to live out their dream when they purchased the product.

Campaign details

Brand: Boxer SuperstoresAgency: Boxer SuperstoresRegion: EMEA

Objectives

We were faced with unexpected and enlarged volumes of one of our hero product brands, Sunlight. At the same time, Sunlight announced a looming price increase, making it more expensive for our shoppers and, ultimately, more difficult for us to move the stock from shelves. However, as one of our hero brands, we instinctively knew that our shoppers still loved Sunlight, we just needed to remind them of that.

Our objective was therefore to create a campaign that increased brand affinity in an effort to increase...

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