Biti's Hunter: Street Hanoi launch

Biti's Hunter, a footwear brand, leveraged the diversity of the city of Hanoi to launch its new collection in Vietnam.

Campaign details

Brand: BITI'S HUNTERLead Agency: DENTSU REDDERRegion: APAC

Strategy

Objective

As a product line dedicated to celebrate Vietnamese streets and strengthening #ProudlyMadeinVietnam spirits, Biti's Hunter Street decided to launch a collection celebrating the 1010th birthday of Hanoi, one of Vietnam's most influencing capital of street culture. The campaign aimed to hype the Hanoi youth while continuing to attract national interest to the new collection, set up strong business results, and strengthen brand love.

Budget is another challenge with less than 40k USD total against its high ambitions.

Target Audience

Primary target are young Hanoian,...

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