Campaign details
Brand: BITI'S HUNTERLead Agency: DENTSU REDDERRegion: APAC
Strategy
Objective
As a product line dedicated to celebrate Vietnamese streets and strengthening #ProudlyMadeinVietnam spirits, Biti's Hunter Street decided to launch a collection celebrating the 1010th birthday of Hanoi, one of Vietnam's most influencing capital of street culture. The campaign aimed to hype the Hanoi youth while continuing to attract national interest to the new collection, set up strong business results, and strengthen brand love.
Budget is another challenge with less than 40k USD total against its high ambitions.
Target Audience
Primary target are young Hanoian,...