Campaign details
Brand: AT&TLead agency: Turner Entertainment NetworksRegion: North America
Objectives
CONAN has the most engaged fans in late night television. AT&T sought to align and activate their brand with CONAN's young, tech-savvy audience as an integral part of CONAN's big week at Comic Con.
Turner and Team Coco turned this into a huge opportunity to achieve AT&T objectives:
- Align AT&T brand with CONAN's audience.
- Enhance the consumer experience of CONAN in San Diego, or at home, through unprecedented access powered by AT&T.
- Grow AT&T's brand equity as the network key to a great mobile...