Campaign details
Brand: Asian Paints CorporateLead Agency: Madison MediaRegion: APAC
Strategy
Objective
Asian Paints has long since been known for their iconic campaign "Har Ghar Kuch Kehta Hai".
With the consumers developing a taste for finer things in life, we wanted to create the next big phenomenon in home décor inspiration, something that would make Asian Paints synonymous with décor.
Increasing consumption trends and searches around 'Celebrity Homes' make it evident that People always yearn to get a peek inside the personal lives of their favorite celebs, they draw inspiration from their lifestyle.
So we...