Campaign details
Brand: ArçelikLead Agency: -99 design studioRegion: EMEA
Strategy
Objective
Our aim was to create a hybrid website that presents the brand in the best way possible while keeping up with the aggressive e-commerce KPIs. The website aimed to keep a clean and minimalist interface and present our products with powerful visual designs, video and meaningful animations at the same time.
Target Audience
We made a "mobile first" design and transformed it into one that adapts to new needs and supports the purchasing process due to the increase in e-commerce volume.
Creative Strategy
While...