Campaign details
Brand: Suntory PepsiCo Vietnam Beverage / AquafinaLead agency: Mindshare Vietnam / Click MediaRegion: APAC
Objectives
The new visual identity system launch: Aquafina is one of the biggest water brands in the world. Having been in Vietnam for 15 years, with its heritage and identity of the purity, premium and trendy image under fashion platform, Vietnam Aquafina is a brand close to consumers' hearts. But in 2017 we faced some core challenges:
- A complete global change in visual identity! For a brand with a long established identity, the first change ever globally to a...