Campaign details
Brand: Amelia Island Convention and Visitors BureauAgency: Starmark
Strategy
Objective
Like most destinations, the COVID-19 crisis halted tourism in Amelia Island, Florida. However, due to the small population and low population density on Amelia Island, conditions to travel safely rebounded more quickly than in other destinations.
The Amelia Island Moments campaign was a two-pronged engagement and lead generation effort. We combined a high-engagement mobile AR portal ad with messenger ads to identify travelers "dreaming" of a getaway and retarget them with chatbot Messenger ads for lead completion.
The performance indicators for this campaign effort, likewise,...