Campaign details
Brand: Amazon Prime Video IndiaAgency: SoCheersRegion: APAC
Campaign video
Strategy
Objective
Amazon Prime Video is one of India's leading OTT services. Its original show, The Family Man, amassed tremendous popularity during its first season and was all set to release the second. Hence, the fandom needed to be reignited and engaged in a unique, innovative and relatable way in order to increase the social conversations around the show just in time for the launch of the second season.
Target Audience
The audience targeted for the campaign was wide-ranging and belonged to the age...