Campaign details
Brand: Perfetti Van MelleAgency: WavemakerRegion: APAC
Strategy
Objective
Our strategic goals for the Alpenliebe Powderfilled campaign were twofold.
- Promote the new and the first Alpenliebe Spicy Plum with its unique and signature taste, adding the innovative product together with Spicy Mango and Salted Lime as a whole POWDERFILLED range
- Win Gen Z on social media to crave for trying the innovative product range of Powderfilled candy via engagement and immersive brand experiences
To achieve our objectives, we partnered with ZEP, a platform that allows enjoyable virtual gatherings. By integrating Alpenliebe Powderfilled into ZEP,...