Campaign details
Brand: AlmaraiLead Agency: Spark FoundryRegion: EMEA
Campaign video
Strategy
Objective
The COVID-19 crisis created unprecedented challenges at every level of society. The closure of schools and restrictions on movement for both adults and children meant that many families faced enormous challenges as they tried to navigate new ways of living together with limited avenues of entertainment especially for kids.
Long Life Juice category performance was down to all-time-low (-41% FY '20 vs. FY '19)
- Due to Dec. '19 introduction of 50% excise tax for beverages with added-sugar formulation
- And Jul. '20 increase of...