Algida Maraş Usulü: ile Nesiller Yarışıyor

Algida Maras, an ice cream brand, launched a campaign to unite generations of families in Turkey.

Campaign details

Brand: Algida Maraş UsulüLead Agency: Standby Creative GroupRegion: EMEA

Strategy

Objective

One of the current problems of modern society is the spread of the idea of ​​"individualism". People now perform a lot more activities such as eating, watching TV or going to the movies, alone. This situation, over time, isolates people from the phenomenon of socialization and distances them from the concept of "family", the basic building block of society. Algida Maraş Style needed a project that would reunite not only the nuclear family, but also the extended family, including grandparents and grandchildren,...

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