Akbank: Smart Audience Targeting in Facebook Advertising for Personal Loans

Akbank, a Turkish bank, used clickable Facebook ads to get more of its customers to apply for a personal loan in Turkey.

Campaign details

Brand: AkbankAgency: AkbankRegion: EMEA

Objectives

Akbank's Performance Marketing team focuses on generating new traffic sources, then converting the traffic into sales in a profitable way. The objective for any of their digital marketing channels is to drive more sales and generate a higher return on ad spend each day. As a team, we are constantly digging into the data to increase conversions, proving that they have a positive impact on the bank's total market share.

When we first started to advertise in Facebook, we used the same mindset and methodology as we had...

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