Campaign details
Brand: adidas, MediavestLead agency: BlisRegion: MENA
Objectives
The strategic objective for adidas with the NMD campaign was to increase awareness of the new adidas NMD range and drive footfall to adidas stores.
Blis was approached to support adidas and Mediavest on the mobile strand of the NMD campaign in MENA. The adidas brand has a huge following, but the challenge for adidas was in reaching and engaging with its target audiences on their preferred devices at the right moment. This is where it sought the advice of Blis. To achieve the best advertising...