Campaign details
Brand: AB InBevLead Agency: AdtimaRegion: APAC
Strategy
Objective
Being one of the most impactful factors on end-consumer's purchasing choice, retailers are considered to be a critical link in the distribution network of FMCG industry. Therefore, it is highly prioritized for company to develop a healthy, sustainable, and trustworthy relationship with their retailers.
Currently, this relationship is formed as a hard-copy contract stating the incentives. However, most retailers complained that the barriers of this method are fixed payment time and form (only bank transfer), inability of real-time tracking of incentive progress and lack of...