Case Details
Brand: moody
Brand owner: Xiamen Mudi Electronic Commerce Co., Ltd.
Primary Agency: PastNext
Secondary Agency: Youyu (Shanghai) Network Technology Co., Ltd.
Launched on the market: Mainland China
Delivery time: 2022.5.2-2022.5.23
Industry: Cosmetics, Beauty Supplies
Media channels: influencers (star/celebrity spokesperson, key opinion leader KOL, virtual idol), mobile & application APP, online display advertisement, video/micro-movie, social media, event & experience, content marketing, brand crossover/joint marketing
Budget: 5.2 million
Background/Goals/Challenges (limited to 300 words):
How to make a synergistic breakthrough between brand and product in the color contact lens...